.png)
Brand Overview
Maid2Easy is a family-owned cleaning business with a relaxed, lo-fi vibe. They pride themselves on thoughtful, high-quality service without flair, remaining laid-back and earthy and community-minded. Their audience is working professionals, families, and pet owners who value reliability, attention to detail, and a calm home life.
Visual Identity (Logo Direction)
-
A cheerful sponge character in a lo-fi style with a clean, friendly look
-
Fonts: Modern sans-serif or clean script for a welcoming feel
-
Colors: Soft pastels, warm neutrals, and muted tones
-
Style: Vintage-inspired minimalism that feels personal and cozy
Taglines
-
Your home's favorite day of the week – highlights anticipation and happiness
-
Let us take care of that – it speaks to ease and reliability
-
Our family is here for yours – focuses on warmth and connection
Facebook Strategy
-
Pet shout-outs and stories featuring furry friends
-
Spotify playlists with the best songs to clean to
-
Seasonal cleaning tips and helpful checklists
-
Team intros and positive client reviews
TikTok Strategy
-
Speed-cleaning challenges, such as "before the guests arrive."
-
Lo-fi music or ASMR-style cleaning clips
-
POV clean-along and satisfying routines
-
Tips and hacks narrated with relatable tone or trending audio
Instagram Strategy
-
Before & after photos that highlight clean transformations
-
"Coolest Thing We've Seen" series for personality and fun
-
Neutral-toned, airy grid with natural light
-
Light, engaging captions with emojis and questions to start conversations
