Thomas’ English Muffins – Concept Piece

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Target: Culturally aware, globally-minded consumers.

Creative Spark: Inclusiveness isn’t complete without honoring the fullness of culture—especially food.

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Objective: Position Thomas’ English Muffins as a versatile part of the global breakfast table by spotlighting non-Western meals. This concept reframes food representation as a vital part of cultural inclusion—because celebrating culture means honoring the everyday rituals that connect us, especially through what we eat.